Digital transformation in the Danube region

14-06-2017
 
 

the age of digital customer

 
 

Exponential advancement in technology allows small and medium businesses to thrive and raise their competitiveness level. 

 

Adoption of new technologies affects not only businesses and organizations, but also consumers who engage with products and services in completely new ways. Rapid development of mobile technology, accompanied services and apps has opened a massive playground for marketers and consumers who can interact instantly and exchange information regardless of time, place and the platform they use.

 

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PILOT WORKSHOP in THINKUBATOR

 
 

First pilot workshop was conducted by Romanian project partners (AUPM & RORFC) in Thinkubator in Târgu Mureș.

The teams tested the method development, following the scenario from initial workshop on 3rd of May in Böblingen.

 

 

 

FIRST METHOD DEVELOPMENT WORKSHOP

 
 

DIGITRANS goes into the next round. The first method development workshop on 3 May 2017 at Herman Hollerith Zentrum in Böblingen connected theory and practice. 

 

Prof. Dieter Hertweck, responsible for the DIGITRANS method development, presented the first version of the DIGITRANS method to support SMEs in developing digital business models

 

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Managing Authority | Joint Secretariat
Széchenyi István tér 7-8 - 1051 Budapest, Hungary
E-mail: danube@interreg-danube.eu  | Web: www.interreg-danube.eu

 

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Programme co-funded by European Union funds (ERDF, IPA, ENI)