In Hungary, Digitrans holds its trainings in the incubation space in Debrecen. It awaits interested entrepreneurs and SMEs on a weekly basis at its business model workshops while during its online consultations, it focuses on individual development and problem solving of entrepreneurs. The workshops take place within the scope of the DIGITRANS project, which is funded by the European Union, in the framework of the International Interreg Danube 2014-2020 project, which supports SMEs in the development of digital business models.

Within the scope of the programme, we had the opportunity to come across various company profiles and even more interesting company stories. Almost all of the managers who appeared at our workshops agreed that digital development is necessary and inevitable, but for many it only means the digitalization of production trends. In most cases, managers experience that digital transformation actually needs support from the very beginning, and it is not enough to apply a certain method or tool instantly, it is necessary to change the attitude as well. For that, digitalised technologies should also be used in digitally supported data-based decision-making, including management processes as well. Knowledge of companies about new technologies and supporting digital devices and trends is incomplete, and in some cases insufficient. The smaller a company, the more help it needs in this area. While managers and employees have a wide knowledge base, they do not necessarily use their methodological potential to achieve their digitization goals in the course of the cooperation on the field of communication, planning, management and transformation. Our trainings help businesses in such issues as well, since they accompany the participants from the appearing demand of change through the creation of a strategy, digital decision support and the transformation of processes. At the end of the workshops, we always ask participants how they felt and what they liked, how could we improve the workshops and the curriculum. Almost all reports highlight complexity, good and useful methods, and the focus on individual needs. “I learned more about managing my own business in a day than during my studies of business knowledge and management theory. It was very helpful. ”/ P. Mihály /