Amazing AoE Responsible Green Destination Amazon of Europe

UNESCO Transboundary Biosphere Reserve Mura Drava Danube (TBR MDD) is connecting 12 protected areas and uniting 5 countries along 3 rivers into first world pentalateral biosphere reserve. The area known as Amazon of Europe (AoE) represents the largest and most preserved free-flowing river system in Central Europe. Pristine natural beauty, endangered habitats and diverse cultural traditions have enormous potential for sustainable tourism, while underdeveloped border regions face lack of capacities, unemployment and emigration.

DTP project AoE Bike Trail is the first development project in TBR MDD, connecting key stakeholders into one linear biking product. The results (network, booking system, valorisation programme) will be substantially upgraded with this project into truly responsible destination AoE, by developing much-needed joint strategies, IT solutions and learning interactions at significantly broader destination level.

Project aim is to enhance sustainable economic growth and tourism development based on distinctive natural and cultural heritage, which will result in collaboration network of key actors and enabling environment for high-quality tourism, responding to limited resources of ecosystems.

AoE destination will be a joint and integrated solution for sustainable tourism, including:
- Green Destination Tourism Impact Model, combining social and technological innovation;
- joint strategy and management model for the destination,
- joint flagship tourism products connecting top experiences along the rivers: River Trail, Hiking Trails, AoE Experiences,
- model validation in 2 transnational pilot areas and training stakeholders for responsible green destination.

Amazing AoE will bring sustainable development opportunities for managing diversity of natural and cultural heritage and resources in AoE from local to transnational level, while enabling unique experiences for international visitors.

Responsible Green Destination Amazon of Europe
Start date
01-07-2020
End date
31-12-2022
Budget in Euro
Overall: 2411290
ERDF Contribution: 1865750
IPA Contribution: 183846.5
ENI Contribution: 0
Call number
Call 3
Priority
Environment and culture responsible Danube region
Specific objective
Foster sustainable use of natural and cultural heritage and resources

Project Partners

Name Type Email Country
Iskriva, institute for development of local potentials Lead partner anja.krajnik@iskriva.net Slovenia
Arctur Ltd. ERDF partner hrvoje.ratkajec@arctur.si Slovenia
Municipality of Velika Polana ERDF partner obcina@velika-polana.si Slovenia
West Pannon Regional and Economic Development Public Nonprofit Ltd. ERDF partner mate.deak@westpannon.hu Hungary
CROST Regional Development Nonprofit Ltd. ERDF partner crost@crost.hu Hungary
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Project News

  • Amazing AoE - Amazing AoE - 11th Steering Committee Meeting and Final Conference
    - 09-01-2023
    Amazing AoE - 11th Steering Committee Meeting and Final Conference

    Lenti, Hungary - UNESCO Transboundary Biosphere Reserve Mura Drava Danube (TBR MDD) is connecting 12 protected areas and uniting 5 countries along 3 rivers into world's first 5-country biosphere reserve. The area known as the Amazon of Europe...

  • Amazing AoE - Invitation: AoE Networking conference and Festival
    - 18-10-2022
    Invitation: AoE Networking conference and Festival

    Dear Amazon of Europe friends! We invite you to visit us in Osijek, Croatia. When? Wednesday, 19. 10. 2022 Where? Hotel Osijek, Šamačka 4 and Eco center Zlatna Greda We kindly invite you to a networking conference and a festival of the...

  • Amazing AoE - 9th SCOM and study visit in Mohács, Hungary
    - 08-06-2022
    9th SCOM and study visit in Mohács, Hungary

    Our project partners met in Mohacs, Hungary from 24th to 25th May 2022 at the SCOM meeting and study visit.  Main aims of the meeting were to present a progress and next steps for the Strategy development, next steps for the Sustainability and...

  • Amazing AoE - Amazon of Europe Amazing Moments – High-quality authentic experiences
    - 01-06-2022
    Amazon of Europe Amazing Moments – High-quality authentic experiences

    Amazing Amazon of Europe Team was on a road in Croatia, Hungary, and Serbia from May 16th, 2022, till May 23rd, 2022, to test potential high-quality activities related to nature, culture and gastronomy which will enrich guests travel experience...

  • Amazing AoE - Journalists visited Amazon of Europe
    - 17-05-2022
    Journalists visited Amazon of Europe

    We are delighted to announce that we had an opportunity to host media representatives from Kurier AT, Punkufer.hr / Nova TV HR, Kleine Zeitung AT, Radlobby.at and Kilometermacher.at last week on the Media tour, a tailored explorer tour whose...

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Programme co-funded by European Union funds (ERDF, IPA, ENI)